Streamlined Search for Product Discovery
Problem Statement
MilliporeSigma’s Search Results Page (SRP) was dense, visually overwhelming, and difficult to scan. Users struggled to browse efficiently or compare products, particularly due to inconsistent layout hierarchy and excessive technical data presented upfront. Internal teams wanted to test multiple layout variations, but lacked a prototype that could support meaningful user feedback.
Process
I started with a competitive audit and UX research from the Baymard Institute to define patterns that worked in other B2B and e-commerce platforms. Collaborating with internal stakeholders, I gathered technical requirements and constraints.
From there, I created low-fidelity wireframes to explore options like list view vs. card view. Feedback and internal testing guided the refinement of these ideas into a clickable Figma prototype featuring a layout toggle, modular product tiles, and simplified content prioritization. We conducted informal usability testing with both internal teams and external users to observe scanning behavior and task completion.
Link to Live Prototype
Outcome and Conclusion
The result of this iterative design process was a more intuitive and user-centered product discovery experience. By continuously testing and refining, the design evolved to meet user needs more effectively. The insights gathered during the research and testing phases guided each decision, ensuring the prototype aligned with both user expectations and the client's vision.
This process demonstrated the power of iterative design and testing in refining complex user interfaces and creating meaningful, user-friendly experiences.